Sly Fox Brewery Donates Over $4,700 From the Sale of SRT Ale
On September 24, 2016 Sly Fox Brewery donated $4,711 from the sale of SRT Ale to the Schuylkill River Heritage Area to benefit the Schuylkill River Trail. This is the second year that SRT Ale has been available, and the second donation of over $4,000 that has been made by Sly Fox. Over the past two years, a total of more than $8,700 has been garnered from the proceeds of SRT Ale for the Schuylkill River Trail. Thank you Sly Fox and all who contributed to the cause by purchasing SRT Ale! Money donated from the sales of SRT Ale will be used to improve and maintain the 130-mile Schuylkill River Trail (SRT).
The check presentation was made during the Sly Fox Can Jam Music Festival, following the Schuylkill River Heritage Area's Ride for the River event.
"Brewing a tribute beer to the crown jewel of regional recreation was a natural for us. The Schuylkill Watershed is vital to the work we do and Sly Fox is committed to supporting it." - Sly Fox Brewmaster Brian O'Reilly -
Sly Fox Brewery in Pottstown, in collaboration with the Schuylkill River Heritage Area, released SRT Ale on Earth Day 2015. The "Ale for the Trail" benefits and celebrates the Schuylkill River Trail. Watch this 2015 WFMZ news clip about the SRT Ale donation.
Sly Fox describes SRT Ale as "a golden, hop-forward American Pale Ale and a salute to the beautiful Schuylkill River Trail." Sly Fox released SRT Ale for the season on Earth Day 2016 during the SRT SPREEKEND--a weekend that celebrated the trail with a series of trail cleanups and recreational events that included a group kayak paddle, a 50K relay race and a Spreekend festival.
About the 2015 SRT SPREE
The 2015 SRT SPREE was the official, five-day launch event for the new SRT Ale that ending in Philadelphia on Earth Day 2015. The two-man Sly Fox launch team journied 110 miles along the Schuylkill River and Schuylkill River Trail, traveling from Schuylkill Haven to Philadelphia. Throughout, they carried SRT Ale flags attached to their kayaks,bicycles, and even on horses. They welcomed river and trail lovers to join in along the way. And they made daily pit stops for an organized trail cleanup and recognition of a local beer purveyor that will introduce SRT Ale to the public. Read more
HIDDEN RIVER, PUBLIC TRAIL
The Schuylkill River Trail and accompanying Water Trail are well-used recreational resources that follow the length of the beautiful Schuylkill River. Recreational usage on and along the river is growing exponentially as the surrounding population does, and consequently, more resources will be required to complete, protect and maintain the trail. Starting in Pottsville, PA and winding through the Schuylkill Highlands to Philadelphia, the river was historically flanked by railroad lines that have since been converted to paved and gravel trails as part of the Greater Philadelphia's Regional Trail Network. The Schuylkill River National & State Heritage Area, managed by the non-profit Schuylkill River Greenway Association, works to promote and improve the entire Schuylkill River Trail and operates and maintains about 30 trail miles in Berks and Schuylkill Counties.
Not only is Sly Fox Brewing Company's SRT Ale contributing to trail upkeep, but the beer is a tribute to every step, paddle and pedal on the trail.