We have a new organizational identity! We've changed our name from the Schuylkill River Heritage Area to the Schuylkill River Greenways NHA. And we have a new logo! Rest assured, our mission is still the same.
Both the new name and the logo, are reflective of the our mission to connect people and communities to the river and the river corridor. The new logo features a green and blue graphic representative of fields and towns with a river running through the center. It replaces an old logo with an encircled image of sun and water.
“We have changed our name and our logo, but we are not changing what we do,” said Schuylkill River Greenways Executive Director Elaine P. Schaefer. “Our new identity better represents the work we do, building and promoting the Schuylkill River Trail, championing the river and revitalizing the communities along it.”
The new name was selected following a series of meetings that sought input from board members, staff and other constituents. It harkens back to the roots of our organization, which was founded in 1974 as the Schuylkill River Greenway Association. Back then, our primary goal was to build a trail along the length of the river, protect its greenway and advocate for river conservation. The Schuylkill River Greenway Association changed its name to the Schuylkill River Heritage Area after being designated as a National Heritage Area by Congress in 2000. Prior to that, in 1995, it had been named a Pennsylvania State Heritage Area.
However, we never fully shed our Greenway Association identity. It remained our non-profit managing entity, and all our contracts, financial dealings, grants and legal documents maintained that name.
“Having two names became problematic for us,” explained Schaefer. “Some people continued to call us the Greenway, while others knew us as the Heritage Area.”
The new name, Schuylkill River Greenways NHA maintains the National Heritage Area distinction while embracing our founding identity. Furthermore, making the word Greenways plural (rather than singular as it had been), speaks to the fact that there are many greenways along the tributaries of the Schuylkill that are important to the river’s health and the region’s economic well-being.